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The Measurement Map: Getting Aligned to the Business with Bonnie Beresford, Ph.D.

  • Tuesday, February 02, 2021
  • 12:00 PM - 12:45 PM
  • Zoom

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The Measurement Map: Getting Aligned to the Business
with Bonnie Beresford, Ph.D. GP Strategies


Just thinking about measuring business impact often creates a heightened sense of anxiety among L&D professionals. A recent survey found that 96% of learning leaders want to measure impact, but only 10% are doing it.

This session is designed to boost your confidence and provide you with a tool and a repeatable process to get aligned with the business.  Through examples and practice, you will be introduced to the Measurement Map™ that visually depicts the causal chain of evidence between training and business goals. After this session, participants will be able to:

  • Explain how a Measurement Map™ creates a “causal chain of evidence” between L&D investments and business outcomes
  • Discover how a Measurement Map™ defines “what to measure” to show impact
  • Create a simple Measurement Map™

Join us to learn how the award-winning Measurement Map™ just might become the best tool in your measurement toolbox.

 Bonnie Beresford, Ph.D. 

Bonnie Beresford is an industry-recognized human capital strategist, performance consultant, speaker, and author.  She leads the learning and performance analytics practice at GP Strategies, guiding measurement strategies for clients, from Fortune 500 to non-profits. With over 20 years of experience working with human capital data, her hallmark is linking investments in people to measurable business outcomes. Her award-winning business impact work has been recognized by ATD, CLO Magazine, Training Industry, and Brandon Hall. Bonnie holds a Ph.D. in human capital management from Bellevue University and an MBA from Wayne State University. A member of the International Society for Performance Improvement, Bonnie has served on both the Michigan and the international boards of directors.




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