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Interview with Lisa M. D. Owens on Challenges for Learning and Performance Professionals

  • Tuesday, December 01, 2020
  • 12:00 PM - 12:45 PM
  • Zoom


  • ATD LA and OC Members: FREE
    Honda Employees: FREE

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             ISPI SoCal Presents: Lisa M. D. Owens. Coauthor of 
Designing for Modern Learning: Beyond ADDIE and SAM

Part of our ISPI SoCal Challenges for Learning and Performance Professionals Webinar Series

Lisa M. D. Owens, Coauthor of 

Designing for Modern Learning: Beyond ADDIE and SAM

In this ISPI SoCal Challenges interview, Lisa M. D. Owens will discuss a model to design transformative learning that intentionally seeks differences and creates inclusivity. She will also discuss tips from her new book: Designing for Modern Learning: Beyond ADDIE and SAM.

Session Description:

There’s no question - the Learning & Development industry has struggled to evolve for modern learning needs and change performance. We see it everywhere – in turnover numbers that link back to lack of learning opportunities, all the way to poor perception of L&D opportunities on engagement surveys. We analyzed the shifts that have taken place from the Industrial Age to what is emerging in the Digital Age. What we found is that L&D’s traditional design models are based on outdated assumptions. Learning is no longer limited to one time, one place, and one target audience. The ‘Learning Cluster Design Model’ is based on our new call for L&D: to shift our job towards providing a variety of learning assets across the flow of work for a specific desired behavior change back on the job, while acknowledging more than one target audience. This model is gaining exponential momentum in light of remote working environments and a need for greater inclusion. 


  • Understand the simple problems that have held L&D back from being effective in a Digital Age.
  • Support performance by learning a rigorous way to design a ‘learning cluster’ of multiple assets across the workflow.
  • Learn how it’s about more than e-learning as you convert to remote learning experiences.

About Lisa M. D. Owens:

Lisa is a learning expert who applies learning sciences to create training programs and strategies that move businesses forward. She founded Training Design Strategies LLC (TDS, 2012), following her retirement from Procter & Gamble. She is an author, consultant, and speaker and works with clients with national and international footprints.

AT PROCTER & GAMBLE, Lisa's decade of experience in Engineer ('77-93) gave her a unique perspective as she lead P&G global training programs (1994-2011). She was a sought-after internal training consultant, and a coach for executive trainers. She created a wide range of programs (GM Colleges for two CEOs, corporate universities, new hire onboarding), and training that covered a wide range of technical and soft skills topics (statistics, project management, quality assurance, time management, trainer training, and more.) She was an early adopter of e-learning, virtual classrooms, blended learning and performance support. She even used "remote presence robots" to "beamed in" experts from around the globe to interact with her course participants.

As a P&G manager, she implemented training governance and LMS software; she led programs impacting 60,000 employees, such as the 2001 open job posting software system and the annual employee survey questionnaire and data analysis.

HER PUBLICATIONS include "Designing for Modern Learning: Beyond ADDIE and SAM" (2020, ATD Press) "Leaders as Teachers Action Guide" (2014, ASTD), "Lo start-up di una Corporate University" (2012, Italian), and "Your Career: How to make it Happen" (9th edition 2016, 10th edition 2021, Cengage Learning). She was a contributing author for "Active Training: A Handbook of Techniques", "Designs, Case Examples, and Tips" (2015) and "101 More Ways to Make Training Active" (2015).

LISA'S EDUCATION includes a Bachelor of Chemical Engineering (1977 Georgia Tech), and Masters in Education (1996 UC). She gained invaluable experience through work at the Savannah River nuclear facility ('72-76), and at P&G as an engineer ('77-92). She shifted to full-time training in 1992. She was an online instructor for Ohio University for instructional design, and was on the Executive Advisory Board for GC-ATD for multiple years.

#improvement, #learning, #performance, #instructionalDesign #ISPI #ISPISoCal


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